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Adobe Sans is a font type designed by Steve Matteson and published by Adobe. It is part of the Adobe font set, along with two other fonts -- Adobe Sans Condensed and Adobe Sans Serif. The design process for the three fonts began in 1993, under the direction of Matthew Carter (who created Verdana). So, what makes this particular typeface different to others? Essentially, it's more geometric than most other fonts, partly because character widths are uniform for each letter. This means that within each glyph there's less variation in weight between lighter and thicker sections compared to many other typefaces (the 'A' in sans-serif font above has quite a bit of variance). The design process for this font took place over a number of years. The development team was made up of typographers who had previously worked on many other popular fonts such as Palatino and Garamond, including John Hudson, Carl Crossgrove, Carol Twombly and Robert Slimbach. This helped to ensure that the resulting design was both aesthetically pleasing, and easy to read. A number of weights and variants were designed, though only three (light, regular and bold) were released. The result of all these design decisions is a very legible font; one that is used by many organisations around the world, including Deutsche Bank and Vodafone. That said, it isn't without its critics -- the decision to use uniform widths on each letter means that this font lacks some of the more distinctive characteristics often seen in serif fonts such as Times New Roman. The font works well on many devices, including high resolution screens on computers and smartphones. Before being released as a standalone font, Adobe Sans was first released as a typeface component for Adobe InDesign. At the time it was added to InDesign, it was called Adobe Motif. When InDesign 2 was released, this name changed to Adobe Sans. When it comes to licensing the font, one of the most notable things about this typeface is that it is free – you can download it for free at adobesans.com and modify and distribute the font however you want (but please don't resell or redistribute). Adobe does note, however, that this font is not intended to be used for commercial purposes. White paper - Adobe Sans Font Designer's Guide Fonts website - Adobe Sans Font Designer's Guide A Blog post on Adobe's website on the design process behind the font The Creative Buck blog has some interesting posts on this typeface. Here are a couple of example posts: "Adobe Sans" at The Typophile Blog, May 2013 "Adobe's new serif-friendly sans takes industry by storm". Design Week, 21 November 2012. Accessed 11 October 2013. http://www.designweek.co. cfa1e77820
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